With a great design concept that fit the vision for the company, this card combines two different letterpress processes for 1 outstanding result. Black and orange ink letterpress printed would be great by themselves. They are crisp and consistent with the company's branding. But what takes this business card, printed on French Papers' 140# White Muscletone, exceptional is the additional blind emboss. The company specializes in cloud-based solutions, so the talented designer, Kevin Q, added a blind embossed cloud (and dashed line) for an incredibly fresh finish. This Lofty Loftopia letterpress printed card is lovely.